Digital Marketing holds the key for Kerala Tourism
Digital Marketing holds the key for Kerala Tourism The key to success for any product or product lies in utilizing the various digital marketing platforms effectively. Digital marketing in Kerala should be dealt with more care when it comes for tourism. For promoting tourism, the diversities of 'God's own Country' should be highlighted. Only a social platform can do this work with the help of apt digital marketing strategies. Government and Kerala Tourism must take initiatives to allocate more funds for carrying our digital marketing officially, says Dileep Kumar, industry expert and member of the State Tourism Advisory Council. Kerala had already embraced this platform and paved off its digital penetration ahead of its competitors. Its channels in YouTube and micro sites which Kerala Tourism had promoted were of huge success. Government should think of options of prioritizing different social media platforms depending on the target markets. ...